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A new book, written to celebrate the NZ Meat Board's centenary, takes you behind the scenes to find how the New Zealand red meat sector has used a mix of collaboration, ingenuity, innovation and sometimes number eight wire to survive and thrive through a 25-year period of volatile political, cultural and economic uncertainty. The hallmarks have been spectacular improvements in productivity, farmers and processors working together, the challenges for agri-food production from demanding markets around the globe - including shifting trade flows for New Zealand red meat from west to east - the development of world-leading farming approaches, science and insights, cultural shift and earning a social licence.

Research by co-authors Ali Spencer and Mick Calder has included interviews with over 50 key people including Sir Graeme Harrison, Jeff Grant, Mike Petersen, Tim Ritchie and Craig Hickson.

Meeting Change highlights the many innovations and strong characters and covers the sector's “rather extraordinary culture” and events in an easy-to-read, accessible style.

Find out all this and more in Meeting Change: the NZ Red Meat Story 1997-2022.


A must read for the meat sector … Meeting Change is a book rich in detail that covers the hugely complex saga of the revolution and evolution of the meat industry during the last 25 years.
Rural News
If [farmers] need a refresher course on how the meat industry arrived at such lofty heights, Meeting Change: the NZ Red Meat Story 1997-2022, written by Ali Spencer and Mick Calder, will suffice ... Spencer and Calder are the ideal authors, having lived through most reformulations of industry bodies and their strategic plans.
NZ Farmers Weekly
I'd certainly highly recommend it to any New Zealand farmer that when the day's work is done ... that they have a copy of this for pre-bedtime reading.
Andrew Morrison, NZ Meat Board chair
An enormous scope of work, with broad sweeps and small details about the industry and its people.
Susan McLeary
A fantastic publication and record of our history.
Rod Slater
… it will be the 'go to' book for those interested in analysing the past for very many years to come. It will live with pride in the archives of NZ.
Honorary Associate Professor, Lincoln University, Peter Nuttall.
Listen to '100 years of the NZ Meat Board, how it's survived' Radio NZ Afternoons (Wallace Chapman) here.

The 404-page book is fully indexed and includes well over 180 photographs, cartoons and illustrations. It is available in hardback, paperback and now electronic versions.

Paperback: NZ$49.99 (ISBN: 978-0-473 60979-5)

Hardback: NZ$69.99 (ISBN: 978-0-473-60980-1)

Note: sold out

New!! eBook NZ$15.00 (ISBN: 978-0-473-609817)

Available through this website, selected book stores and some libraries. Trade terms are available for booksellers. Contact us at sales@meetingchange.nz.

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Hardback at NZ$69.99 each.

Number of copies: Sold Out

Paperback at NZ$49.99 each.

Number of copies:

Please select your desired book quantities.




Plus Postage and Packing (New Zealand only)
NZ$10 (1 - 2 Books)
NZ$15 (3+ Books)

For orders over 5 books and for international orders we will contact you re shipping costs (see guidance below).



Prices GST inclusive.


Payment can be made by credit card or internet banking through our secure payment gateway using Windcave.

If paying by internet banking please use the reference: MC-yourname  (e.g. MC-John Doe).

Please note: the bank will reference your payment by credit card or on your bank statement as "Booker Spalding."

Guidance for international P&P

We're sorry, but the current international freight and logistics issues mean international P&P is costly and varies, the following gives some guidance for a single book to:

Australia NZ$34.00
UK NZ$41.50
Canada/Singapore NZ$76.00
US NZ$77.00

Buy eBooks

Want to understand how the New Zealand red meat sector works? We're excited that Meeting Change is now available as an eBook too ($NZ15.00 GST inclusive) AND we also have a newly digitised version of its predecessor Meat Acts (NZ$13.32 GST incl). Both are available in .epub format. Click the image below to take you directly to the esales page to buy and download the eBooks. Also available on Amazon.com.au.

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Contact by email: sales@meetingchange.nz.

Or phone: Ali Spencer, 021-344 286 or Mick Calder 021-438 941

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